Calibris
Bringing out the backbone of a brand’s mindset.
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introducing the opportunity
Rigid. Biased. Demotivating.
This is the status quo of performance management for frontline teams. Calibris is reworking the work of sales and customer support teams through one groundbreaking mission: Bringing human empathy back into performance enablement.
I teamed up with Calibris to take their vision to market, in a way that inspires customer service businesses to ditch the carrots and sticks and undo what's rooted in the status quo of their performance management.
This is the status quo of performance management for frontline teams. Calibris is reworking the work of sales and customer support teams through one groundbreaking mission: Bringing human empathy back into performance enablement.
I teamed up with Calibris to take their vision to market, in a way that inspires customer service businesses to ditch the carrots and sticks and undo what's rooted in the status quo of their performance management.
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brand identity
Our work began with crafting a new logo that breathes life into Calibris core values by blending three key elements: Enablement, symbolizing mastery and autonomy; Collaboration, representing connection and belonging; and Purpose, depicting genuine service and meaningful impact. We chose a vibrant color palette to inject energy and joy that reflects their aspirations. The bold logo and lively colors are paired with strong typography, capturing the brand’s confident spirit.
Wisdom
Strength
Infinity
Trust
Strength
Infinity
Trust
Picton Blue
#0DAEFF
Support
Collaboration
Warmth
Positivity
Collaboration
Warmth
Positivity
Tangerine Yellow
#FFCC00
motivation
Passion
Values
Energy
Passion
Values
Energy
Grapefruit Red
#F4685B
Approachable
Vibrant
Inspiring
Simple
Modern
Human
Approachable
Vibrant
Inspiring
Simple
Modern
Human
Approachable
Vibrant
Inspiring
Simple
Modern
Human
brand expression
One major shift in this rebrand is the use of vibrant, real-life photography that makes the brand feel more approachable and relatable.
By focusing on people, these photos capture the spirit of celebration and empowerment of frontline teams, bringing a much-needed human touch to an otherwise impersonal industry.
A set of illustrations was created to capture Calibris' energy with warmth and playfulness, with plans to seamlessly extend these visuals across the app and support materials in the future.
By focusing on people, these photos capture the spirit of celebration and empowerment of frontline teams, bringing a much-needed human touch to an otherwise impersonal industry.
A set of illustrations was created to capture Calibris' energy with warmth and playfulness, with plans to seamlessly extend these visuals across the app and support materials in the future.
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digital product
In today’s product-driven world, we aimed to establish calibris website as the primary channel for people to learn about their product, capitalizing on this organic platform. It quickly became the heartbeat of their brand and growth strategy, reflecting what they passionately stand for. With customer service enablement being a relatively new concept, the site needed to do more than just look good; It had to inspire and attract early adopters, and drive conversions.
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summing up the outcome
Working side by side with calibris, we established their brand from the ground up. We developed a brand identity that scales as calibris continues to grow. We created their website from scratch, launching it within a quarter. Now, calibris has the tools it needs to expand its operations and amplify its impact.
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