at a glance

Your go-to partner to productize your data

I’m a holistic product management practitioner with deep roots in the data domain, where I’ve managed, shaped, designed, built, and supported both internal and external-facing data products and platforms.

While my core expertise remains in data, I’m also fluent in customer-facing B2B products, having taken on roles in core, growth, and marketing product management. This involvement has provided me with firsthand experience beyond the data field, allowing me to step into different shoes and view challenges from various angles. Most importantly, it taught me to break free from the dogma that often comes with deep expertise in one area of knowledge, offering a more flexible, well-rounded perspective.

at a glance

Your go-to partner to productize your data

setting expectations

My magma

Caring, genuinely

At the heart of everything I do is an honest desire, one that only comes from a sense of purpose. This desire alone unlocks my intrinsic motivation and my real sense of urgency and ownership.

Slowing down in order to speed up

I like to start from the healthy place of figuring out how things tie up together so I know how to add and contribute. I take the time to understand the work to be done and how it fits in with the bigger picture.

Navigating ambiguity

Sailing through uncertainty without knowing when to reach land doesn’t faze me. I get excited when presented with wicked problems and thrive in experimenting with the new & navigating uncharted territories.

Cultivating a shared excitement

Trust takes time. It’s certainly not the quickest path, but it’s the most rewarding. I care about engaging within a circle of trust where we partner with enthusiasm, naturally collaborate, call things out, and stay optimistic, all while enjoying the journey together.

Powering for good

I choose not to work with companies I personally boycott and prioritize impactful projects whenever possible. It’s not about ethical posturing; it's about aligning values with action.

MY JOURNEY

My path to product

I started out as a data engineer. I dove deep into mastering the Microsoft BI stack, which eventually led me to situations where I had to start fresh with new technologies. My inner drive disagreed with that path.

Instead, I shifted gears from building to shaping and shipping data projects. Little did I know, I was practicing product management and gradually took on official data product roles.

Seeking more creative freedom and value alignment from my work, I embarked on a year of exploration, pivoting from social work to oil painting art, no boundaries set. It brought me some missing pieces while taking away others. So I started freelancing in a desperate move to get the best of both worlds.

I took on a generalist PM role to experiment various disciplines. By a stroke of luck, it turned out to be my best learning move and helped me find my niche. To this day, I haven’t looked back.

My journey

My path to product

Technical beginnings

Data consultancy - 4 years

My career began deep in the trenches of the Microsoft data stack, where I honed my skills across every step of the decision-making chain - from analytics and data engineering to OLAP design and data visualization. I became a go-to expert, elevating BI teams skills and confidence in managing data initiatives. I also worked closely with business teams to ensure that data initiatives were well-aligned with their strategic goals all the way through to their operational tasks.

First steps into product

A product-ish role - 1.5 years

I transitioned from technical expertise to focus on discovery and design work. In this new product-focused role, I led cross-domain data initiatives, collaborating closely with business and product teams throughout the entire process - from discovery to delivery to iteration. My work ranged from delivering new data products from scratch, to rethinking existing ones, to tailoring end-to-end decision-making solutions, to effectively scaling data platforms with the growing data volumes. My approach featured MVP framing, iterative prototyping and user feedback integration to address early user adoption barriers and overcome data design challenges.

A shift to platforms

Platform Product Management - 1 year

I moved to platform product management within a data compliance team navigating a landscape of rapid business growth, increasing regulations, and surging data volumes. My role focused on decentralizing data by domain, empowering each team to manage their own data independently. Simultaneously, I balanced this decentralization with federated governance to ensure consistency and collaboration across the company. This strategy addressed both the technical scaling needs and regulatory demands of the evolving data compliance landscape, all while managing the rapid pace of product releases and feature updates.

Spreading my wings

Product Management Freelancing - 1.5 years

As the first Product Manager for a client, I wore many hats, managing both the product and product operations. I orchestrated marketing strategies to align the product vision with market needs and tackled growth challenges by uncovering gaps in the user experience. My work transformed the brand from the ground up, changed how users experienced the product, and identified tactics that opened up new growth opportunities. This foundational work paved the way for a shift towards a product-led growth strategy, helping the company harness the product itself as a major driver of growth.

See full CV →